A renowned philanthropist, acclaimed public speaker and proud father of famously-bearded NFL great, Odell Jr., Odell Beckham Sr. is a dedicated business mogul who puts family values at the forefront of everything he does. He considers his children (OBJ, Kordell, Summer and Sonny) his best investments, his greatest achievements, his clutch MVPs.

Two years after being picked up by the New York Giants in the first round of the 2014 NFL Draft, Odell Jr. challenged his dad to a friendly beard growing competition. There was only one rule: the man with the longest beard would win.

Say no more. Game. On. Like father, like son, that beard game stays strong.

Both natural-born competitors, Jr. and Sr. hit the ground running to organize their daily beard grooming routines. But disappointment quickly set in. Odell Sr. soon realized the only beard products he could find just weren’t going to cut it. They all came up short in terms of performance and fragrance. And then the lightbulb just clicked … He knew he could do better.

With a clear vision and his unstoppable drive leading the way, Odell Sr. set forth to formulate a personal collection of luxury-grade beard care products. Knowing beard growth is contingent on a number of unperceived factors, he began tediously formulating beard products that would level out the playing field once and for all. Carefully designed and thoroughly vetted, Odell’s pH-balanced formulations are tangible embodiments of his meticulousness, his dogged determination and his unwillingness to settle.

The result of hard work and months of experimentation, his beard oil is a real winner. Rapidly absorbed to immerse the beard with hydrating moisture, it leaves facial hair soft, supple, smooth and glistening. A tailored infusion of primo ingredients proven to support beard health and stronger growth, Odell’s beard oil is an absolute powerhouse. It puts the blitz on dullness, dryness, patchiness and frizz. Achieve the look … FEED THE BEARD.